Building a website requires a lot of time, hard work, and creativity. There are so many elements that go into effective website design, from coding and hosting, to responsive design and written copy.

To give your visitors everything that they need to enjoy using your site, and to keep them on your site until they convert to paying customers, you need to consider a lot more than just what your website says. So instead of focusing solely on hiring a writer to create the best sales copy that will entice people to purchase your products or services, make sure you also focus on the following web design elements that will really make your site work harder for you.

Use SEO
SEO techniques and strategies are the best way to ensure your site will begin to rank higher and higher on search engine results. The higher your site ranks, the more likely it will be that people will actually click through and check it out. Remember, most people only click on the first few search results, rarely going on to check out the results on the second page.

If you do not yet have SEO on your site, it can’t make money for you. So ask yourself if your site is optimised. Remember that it’s not always easy to optimise a site on your own because there are so many things to consider. If you don’t know how to optimise it yourself, hire an SEO company with a talented writing staff to do it for you.

Avoid Clutter
Make your site easy to navigate with a menu that’s easy to find and that doesn’t contain too many options. Keep the design simple because “less is more,” so avoid Flash animations, a lot of images and videos, etc. And to keep your site looking professional and clean, make sure all photos display clearly and are proportioned and your text blocks are properly aligned.

Also, make sure that you don’t have a lot of elements that bounce, blink, etc., and that your fonts are carefully selected. You don’t want to have a bunch of different styles going on at the same time, so streamline the design of your site by choosing a couple of fonts and colours that work to represent your company’s overall theme.

Get Better Hosting
Not all hosting companies are created equal. Some are better designed for websites that need to load quickly despite heavy graphical content. Others provide you with additional services and features, such as email services, that can help you save money in the long run. Search for UK Best Web Hosting to find the plans, packages, and rates that will work best for your particular website and business.

Once you know where your site could use some improvement and where it’s already doing just fine, you can focus on making it work harder for you to generate more income. Remember that not all sites are created equal, and knowing the latest design trends, as well as your audience’s needs, will yield the best results.

 

Written by Bill Clarke

Author bio: I’m Bill and I like to consider myself a digital marketing expert … although some would probably disagree. I have been writing bespoke content for over four years now across a wide range of sectors and verticals. I have worked in digital marketing offices around the world and as a freelance writer.

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