On Thursday 29th September, huddled attended The Business of Blogging – an event that united bloggers and brands in a discussion focusing on how to build a business out of an online presence.
The event was held at Old Granada Studios and the the staff welcomed us with complimentary beverages and nibbles provided by Spinningfields-based catering company, BEASTro. The event took place in OGS Works in an intimate office workspace with sofa areas and benches where we were able to mingle with other attendees and relax before the talk commenced.
The event was hosted by Byron Evans who introduced four bloggers and four brand influencers to the audience. From fashion bloggers to a representative from local business finder, Yelp, we were certainly given a creative and versatile bunch of people to listen to.
What I found most interesting about the event was that the panel was made up of completely normal people. Charlie, founder of Gin Fuelled Bluestocking, first began blogging about her weight loss and Jessica Louise, founder of Forever Miss Vanity, enjoys writing about travel, lifestyle and what it’s like to have rheumatoid arthritis.
This realisation made the event feel all the more cosy. People weren’t afraid to ask questions about how the brands made a name for themselves and how bloggers have turned their personal experiences and interests into a business.
We were able to speak to the blogger who founded 1 Week Mary after the event. She told us about how doing something new each week was a great idea for finding fresh things to write about. One week she tried her hand at reading a new book everyday and the next she was a vegetarian – so her input was definitely intriguing.
I was inspired by what the bloggers had to say about having creative freedom and exploring new experiences, and it was interesting to see how bloggers and brands develop trusting relationships when it came to choosing who to work with.
Hannah from huddled attended the event and said, ”I had a great time listening to the bloggers talk about their experiences and their online growth. A common theme was their surprise that anyone had taken an interest in their work at all, but having looked at their blogs, I think that it is their authenticity that attracts readers more than anything.”
Thank you to Old Granada Studios for your hospitality and to Toast PR for hosting an extremely thought provoking evening. The team here at huddled had a brilliant time and can’t wait to come back soon!
Written by Suzanne Goddard – Content Editor