Liverpool has ambitions to be a global great again. During the past fifteen years, it has used its aesthetic beauty and undisputed creative talent to become a genuine player in an increasingly lucrative visitor economy.
Building on a platform of the world’s most famous music act, two Premier League football clubs, and a waterfront that is so impressive it has been awarded World Heritage Status, it was catapulted into the stratosphere of tourist destinations after delivering the most successful European Capital of Culture in 2008.
Not only did 2008 enable the city and its business community to restore confidence; it also acted as the catalyst for a regeneration boom that has enabled civic and business leaders to globetrot to China, the United States, India, Dubai, and Qatar highlighting Liverpool as a great place to invest.
On the back of this international promotion, there has undoubtedly been an uplift in reputation and interest from a range of inward investors.
Nevertheless, culture, tourism, and the visitor economy aside, there is still a way to go for our city to claim that we have delivered on the stated objective of transforming from a capital of culture to a capital of commerce.
The International Festival for Business; starring roles at property conference MIPIM and Expos in Shanghai; and indeed, an elected mayor who has made business engagement a priority throughout his time in office all indicate that Liverpool is building on the 2008 legacy.
However, the latest round of budget cuts forced on the mayor and his city council colleagues endangers the momentum that has been developed over the past decade.