We all know what it’s like to be stressed out and overworked. Deadlines to meet, events to attend, priorities shifting minute by minute.

When you have a business (or businesses) to run and an incredibly busy home and lifestyle, how liberating would it be to have someone manage that for you?

Cheshire-based specialist PA recruiter SWG Elite have launched a new lifestyle division dealing exclusively with high profile and HNWI clients in the North West.

Business Services Director Kaye Sharman said:

‘Our specialism is PA and Executive Assistant Recruitment to some of the best businesses in the North West, and last year brought more and more requests to handle highly confidential one-to-one roles, for some very prominent names. We made the decision to launch Elite Lifestyle to meet the demand for exceptional Private Personal Assistants, and to offer a tailored service on a more fluid basis to make the lives of our Clients run smoothly. Cheshire and the North West is home to some incredibly high profile people, and we understand that bringing a PA into a private or family environment is a highly personal task. We make sure the process runs without a hitch.

‘Elite Lifestyle will handle exclusive recruitment assignments for Private & Lifestyle PAs and Assistants, dedicated to supporting private households with everything they need to keep life on track. Alongside this we also offer a Concierge Service and a Business Support Service aimed at HNWI/Entrepreneurs who need help but on a more fluid basis.

‘The concept of combining PA, Lifestyle Management and Concierge Services is unique, and so far not found outside of London, and we felt that the time was right to launch a similar service in the North.’

Kaye Sharman, who has over 15 years experience in senior PA recruitment, will head up the newly launched division, and is “looking forward to the challenge! It will definitely be different to the norm in recruiting, but will make a refreshing change and introduce a new style of working to our business, and hopefully some very interesting new clients.’

For further information please contact 01606 272082

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