Our latest video sees Jump Nation Managing Director, Michelle Ball talk about Europe’s biggest trampoline park which is fit for the whole family.
Michelle- Jump Nation Transcript
What’s your name, position and where do you work?
I’m Michelle Ball, I’m Managing Director of Jump Nation Trampoline Parks, the first site of which is located in Trafford Park, Manchester.
Describe your business in one sentence.
A fun, family friendly, fitness-focused trampoline park.
What separates you from the competition?
I think our focus on family market as well as being community driven in terms of the way we recruit staff locally, but also what we give back to communities in terms of charity work.
What have been the highlights of your company so far?
I think the highlight for Jump Nation to date was spending two, three years in the planning of our first site, all of the time and effort that went into construction and then finally when we opened, seeing it come to life with the smiles on all the kids’ faces as they were jumping around. We had a very proud moment at that point.
What qualities are needed to succeed in your industry?
You need to ensure you are determined, driven, focused, but have a very clear image of what you’re trying to achieve. Jump Nation have always been about the family market, we’ve never deviated from that and I think that that’s what’s got us our success to date, ultimately.
Why do new businesses choose Manchester?
As cheesey as it sounds, I think you choose Manchester because it is the capital of The North. It’s got a huge, diverse population and cultures around Manchester and a huge variety of things on offer.
Who are some local companies you would recommend?
We’ve been lucky that we’ve worked with a lot of local North-West-based companies in the startup of Jump Nation. One of whom is Tangerine PR based in the middle of Manchester city centre. We work with suppliers such as Noisy Drinks, who supply all our slushes – we’re one of their best customers – but they’ve been nothing but helpful to deal with. Across to Zen Web Solutions at Rochdale, who’ve worked very closely on the development of our website, booking system and our digital marketing moving forwards.
Do you have any advice for new businesses in Manchester?
I think the best piece of advice we can give to new startups in the Manchester area is to use local councils as a point of contact. Obviously, establishing yourselves as a new business is a challenge and making those key contacts can be the biggest challenge of all. We found that business development officers, economic growth teams within the council offer a really good point of contact to then have a wider network that they’ve already established so it takes out some of that legwork that you may need to do and they were really positive about new business in Manchester and were there ultimately to help.
What’s the main benefit of working in Manchester?
Being Manchester-based for work and for pleasure sort of speaks for itself. You’ve got everything on your doorstep. There’s a huge variety of things you can do in terms of activities, food, drink, general social life is great and it’s also well connected. You can get around Manchester pretty easily using public transport as well as being connected well if you need to travel further afield by car on the motorways. It’s sort of a no-brainer, really.
Where are your favourite places to eat and drink in Manchester?
Somewhere we’ve eaten recently and really enjoyed was Albert’s Shed and that’s lovely food, really nice, but in terms of drinking, we tend to go to a variety of different bars in different areas and you can’t beat the city centre round Deansgate, Spinningfields, you know, it’s great, it offers something for everyone.
Have you got any final words?
Jump Nation ultimately, as I’ve alluded to, caters for a variety of audiences. Whilst people always primarily think just kids on trampolines, they’re just as much fun as you get older as an adult and we specifically have adult-only sessions. We do fitness classes which cater for a variety of fitness levels but are a just fun way, a fun alternative to get fit away from the gym environment. As well as that, we offer the autism-friendly sessions for those with ASD conditions and we offer toddler time for the little ones to take over the whole place without worry of bigger kids or adults getting in the way. So, yeah, it’s great for everyone so come down and give it a try!
I’m Michelle Ball from Jump Nation Trampoline Parks and this is huddled.