2013 began with a bang for Manchester creative agency, Truth, with an appointment to deliver a 12-month PR and social media campaign for Crawford Healthcare.
Following a competitive pitch process, Truth has been commissioned to support the growth of the leading skincare provider’s dermatology and wound care brands in the UK.
Truth will now deliver combined PR and Social Media campaigns for key product ranges such as SunSense, Australia’s number one sunscreen and KerraMax Care, a collection of super-absorbent dressings for use within the NHS.
Karen Kennedy, marketing manager at Crawford Healthcare, commented: “We were very impressed with Truth’s proposal and the strategic yet creative approach suggested for each of our key brands. We’re really pleased to have the team on board with us in 2013.”
Truth managing partner, Lisa French, commented: “This is a fantastic client win for Truth, giving us the opportunity to work within a new sector and continue to expand the PR arm of the Truth offering.”
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