PGL IMG 2Manchester agency, The Foundry, beats four to win a substantial new digital project for PGL, the No 1 activity centre operator.

Established in 1957, PGL is a market-leading provider of activity courses and holidays for schools, youth groups, family holidays and summer camps for unaccompanied children.

Increasingly their sales and marketing effort is online and mobile. With an aim to remain at the forefront of their industry in digital communications, the brief was to develop and propose a fresh approach to their brand in a digital context.

It was their commitment to really understand our customers and their needs, in combination with a thorough, yet flexible process for research and build at all stages of the project that tipped the balance in The Foundry’s favour.” says John Firth, Commercial Director, PGL.

The Foundry’s digital division is currently working with PGL’s marketing and web departments to create innovative communication tools and channels for PGL and its customers.