Paul HollywoodSK Events has appointed Liverpool-based advertising and branding agency, Black & Ginger, to develop a new brand identity for the annual Liverpool Food & Drink Festival. The event – which has been organised by Liverpool-based event management company, SK Events – since 2008, attracts around 40,000 visitors every year. 

Managing Director of SK Events, Denise Harris, was impressed by Black & Ginger’s approach to the brief. She said: “We’re really looking forward to working with the Black & Ginger. The team have shown a clear passion for Liverpool Food & Drink Festival and a real understanding of the direction we would like to take the brand.

“Liverpool Food & Drink Festival has grown significantly since its inception and we have now gained national recognition as a well-established food and drink event, attracting brands such as Typhoo, John West and Stena Line, as well as celebrities like Paul Hollywood (pictured), Marco Pierre White and John Torode.”

Black & Ginger has a wealth of experience in developing creative for large scale public events, including Liverpool’s Sea Odyssey Giant Spectacular.

Managing Director of Black & Ginger, Alex Frech, commented: “Liverpool Food & Drink Festival is one of the city’s great annual events and we are delighted to have been appointed to work on the project. We are confident that the new brand identity will reflect the high standards people have come to expect of Liverpool Food & Drink Festival.”

This year’s Liverpool Food & Drink Festival will take place from 7th to the 15th September. The event will start with an open-air weekend celebration in the heart of Sefton Park, featuring food from more than 100 top local chefs, 60 producers, a beer festival, wine tastings, celebrity chef demonstrations and master classes  The festival will continue with special events at bars, restaurants and arts venues across the city.