The famous brand which offers sleep solutions for all the family, aims to cement its position as the nation’s sleep expert.
The brief encompasses the Rest Assured and Layezee brands as well as the flagship Silentnight brand with a focus on clear brand positioning and communicating new product innovation.
Nick Booth, marketing director for Silentnight brands, commented: “We ran a competitive pitch process to find a new PR partner to help manage our reputation across all channels. Smoking Gun demonstrated a deep understanding of the sector and our needs, as well as providing clear evidence of relevant past successes and highly creative thinking.
“The team will work closely with our existing roster of agencies to provide a seamless communications programme which is now under way.”
Rick Guttridge, managing director of Smoking Gun PR, added: “Homes and interiors remains a strong area for the business and our specialist team is focused on providing a top notch consultancy service and achieving great results for Silentnight.
“The bed market has undergone massive changes in recent years with much consolidation in both manufacturing and retail. We’re proud to add another British heritage brand to our roster.”