Media City-based digital marketing specialist, Fast Web Media (FWM) has been shortlisted as a finalist in four categories of this year’s Chartered Institute of Marketing (CIM) Marketing Excellence Awards. Nominated more times than any other agency, the awards recognise and reward outstanding marketing by organisations, individuals and teams.
As well as being nominated in the ‘Agency of the Year’ category, Fast Web Media’s work with Molson Coors to build the Coors Light Cold Caller app, which gave users the chance to receive a personalised phone call from brand ambassador, Jean Claude Van Damme has been recognised in the ‘FMCG/ Retail’ category.
FWM BIGprofile, Fast Web Media’s complete digital marketing package, has received recognition in the ‘SME’ category for the work performed for Silence Therapeutics. BIGprofile aims to raise a brand’s profile by working across all areas of digital marketing to achieve sustainable results. BIGprofile has been working with Silence Therapeutics for over a year and has achieved a very positive level of growth.
Fast Web Media’s PPC tool, weatherFIT has been nominated in the ‘Marketing Game Changer’ category for the campaign run with Bravissimo & Pepperberry in which, during a three month campaign, weatherFIT obtained a 600% increase in revenue for PPC-driven online sales. weatherFIT is a PPC tool that adds localised weather conditions on top of existing Google AdWords campaigns, targeting ads based on current or forecast weather.
CEO of Fast Web Media Mike Flynn commented: “The CIM Awards are an extremely prestigious event, so to be nominated in four categories is an incredible honour. It’s fantastic that the work that we have done with our clients has been recognised with these nominations, and to be shortlisted as agency of the year in this highly competitive sector is particularly gratifying.”
Each category will be judged by senior marketing practitioners and a hand-picked CIM course director or senior examiner. The final winners will be announced on 12 February 2014 at the Grosvenor House Hotel, London.