Manchester-based digital marketing company, Online Ventures Group, has released a brand new Data::Liverpool report, this time focusing on the social media activities of charities in the Liverpool area.
The new report, which is available to view on the official OVG website now, breaks down the best charities in Liverpool to show how they use Twitter. The report is incredibly revealing, as it shows precisely how good – or bad – charities are at utilising this social networking tool.
Thirty charities in total have been included in the report, including Scope, the Samaritans, the Dyslexia Foundation and Make it Happen, amongst many others. Each charity is rated in a number of sections within the report, with the sections being: top followed Twitter accounts, most prolific tweeters, top accounts by hashtag usage, top accounts by URL usage, most mentioned Twitter accounts, top accounts by retweet, top accounts by ‘favourited’ tweets and top accounts by average quality of tweets.
Each of these sections are used to rank the Twitter accounts with an overall score. The top five charities in Liverpool, based on their Twitter usage, are Scope, Charity Commission, the Samaritans, Claire House and Alder Hey Hospital.
The report has been produced by OVG through the use of search engine algorithms and the Twitter API, and the company has also used its now-famous data-mining techniques to gain access to a massive amount of information.
If you’d like the read the report, download it from the official site now.