Manchester’s Refresh PR took home the award for ‘Best Use of Press and Public Relations’ at the national Construction Marketing Awards 2013.
The award recognises the success of Refresh PR’s campaign to launch and raise brand awareness for Polypipe Home Solutions, a consumer-facing offering from international manufacturer, Polypipe.
Judges were impressed with Refresh PR’s implementation of an ongoing creative strategy, which saw sustained results secured on TV, across the national consumer media and online.
The UK-wide Construction Marketing Awards, which were held at the Radisson Blu Portman Hotel, London, recognise national marketing excellence across the built environment sector.
Refresh PR’s client, Polypipe, also reigned victorious in a further category, after being named
‘Marketing Team of the Year’.
Refresh PR’s founder, Laura Mashiter, said: “The awards, organised by the Chartered Institute of Marketing’s construction industry group, present a great chance for all of us to reflect on the hard work of marketing and PR teams up and down the country.
“It has been a tough few years for the sector, where campaigns have needed to be increasingly creative, impactful and targeted to achieve stand out, so to come out as winners in the PR category and have our work, and the team’s commitment to achieving results, recognised is a fantastic end to 2013.”