Bugler Smith has produced a brand new TV commercial for Vets4Pets which is airing nationally for the first time tomorrow evening (Friday 28th February) during Coronation Street on ITV.
Vets4Pets now operates over 250 veterinary practices nationally and forms part of the Pets at Home group; it is the only veterinary group in the UK to advertise on TV. Vets4Pets’ whole philosophy is based on animal loving experts providing the highest possible level of care and treating every pet like they would their own.
The 30-second commercial was shot at five different locations around the UK and features real-life vets and veterinary nurses from Vets4Pets practices, who share their passion for pets and their love of working with animals in their local community. The commercial is running nationally until 28th March and forms part of a national campaign which will be promoted across many different channels offering owners of elderly pets a discounted £25 senior pet health check with a vet and a half price bag of senior pet food.
Gillian Hammond, Head of Brand Marketing at Vets4Pets said:
“We’re really excited to see the new commercial on TV. We’ve come to expect fresh, creative ideas from Bugler Smith and this campaign perfectly captures the very essence of Vets4Pets. Our team really does live and breathe animals, so our vets and nurses are a great vehicle for communicating our message.”
Lee Ashton, Founder of Bugler Smith said:
“Working with Vet4Pets on this project has been a really exciting process. Having got under the skin of the brief, and carried out some initial research within Vets4Pets practices nationwide, the overwhelming and consistent theme from everyone we spoke to, was how they have a real passion for pets and making every difference they can.
This was key to our message, and felt it was really important to use their best brand ambassadors (their own vets and veterinary nurses) to introduce the brand to the public, to really demonstrate in a straight forward way what makes them different to other vet practices, and we’re really pleased with the outcome”
The creative, as well as the production for the campaign, was developed by Bugler Smith.