Creative students from Edge Hill University put some sparkle into their studies during the ultimate work experience project – working with global advertising agency Saatchi and Saatchi on their prestigious Rekorderlig cider account.
Twenty third year students on Edge Hill’s BA Advertising programme worked with Saatchi Creative and former student, Tom Cleeland, on a real brief to engage young people with the Rekorderlig brand and bring a taste of Sweden to UK student life.
The students received the brief – plus plenty of handy hints and advice on their pitches from Tom – via Skype before travelling to Saatchi’s London office to present their ideas to a panel of senior executives.
Andy Tibbs, Programme Leader in Advertising, said:
“Live briefs are an integral part of the Advertising course, giving our students first-hand experience of delivering high quality work to deadlines and within budgets, just as they will have to in their working lives.
“We’ve worked in collaboration with many local advertising agencies in the past, but this is the first time we’ve had the opportunity to work with Saatchi and Saatchi, arguably one of the biggest and most renowned agencies in the world.”
Chris McGuinness and Nick Appleyard were among the students to benefit from this new partnership.
“Rekorderlig is one of Saatchi’s biggest clients so the pressure was really on to produce a top quality campaign,” said Chris.
“All the teams were competing against each other, just like in a real creative pitch, with the most promising ideas being shared with the client. So you had to produce work that not only impressed the top people at Saatchi, but was also good enough to potentially be used in Rekorderlig’s actual advertising campaign.”
Nick added: “We’ve been doing creative pitches from day one on the course but this was in a different league altogether. It was pretty daunting but it showed we had the skills and knowledge to work at that level. As well as the chance to put everything we’ve covered on our course into practice, we also received really useful feedback and career advice and can now add working with Saatchi and Saatchi to our CVs.”
Senior Lecturer in Advertising, Mariana Andrade, said:
“There’s no better way to motivate students in their final year than to show them that they can produce work at the same level as Creatives at one of the best agencies in the world. It’s given them additional confidence, and demonstrates that what they learn on their course translates directly into the workplace.
As an alumnus of the Edge Hill Advertising course, Tom Cleeland knew the students would be capable of working to a high standard, but even he was surprised by their creative thinking and professionalism.
“They surpassed my expectations,” he said. “Most importantly, their ideas have impressed creative directors and clients alike. It is a pleasure to be able to share my experience with the students as they move closer to graduation and I hope the project cements their passion and ambition to work in the competitive and challenging world of advertising.”