Knutsford-based full-service marketing agency Boxed Red has scooped the prestigious ‘Best Design/Creative’ award at the 2014 North East Cheshire Business Awards for work completed with Cheshire Estate Agent, Meller Braggins.
Boxed Red Marketing is pleased to announce its second award win of the year, the team has won the prestigious ‘Best Design/Creative’ award at the 2014 North East Cheshire Business Awards, on Wednesday 26th November.
The company’s recent work with Meller Braggins Estate Agents was the focus of the award entry – a six-week, integrated creative campaign that consisted of print advertising, a new responsive website, direct mail communication, online advertising, social media activity and PR coverage. Every element of the campaign was aligned to Meller Braggins’ unique proposition and refreshed brand identity and the creative concept focused on the company’s main differentiator – its longevity and experience in the property industry.
The judges praised the creativity of the design, the truly integrated nature of the campaign and the fantastic response from Meller Braggins customers. The commitment to breathing new life into an established brand to engage a new audience was one of the reasons the judges said the Boxed Red entry stood out. Janna Caley, Director at Boxed Red Marketing, said:
“I am so proud of the team, as they all worked extremely hard on this campaign, and it’s great that we’ve been recognised with such a prestigious award. We are thrilled to win, especially as the judges said competition was high, and the quality and quantity of entries had increased compared with last year.”
“We are also grateful that Meller Braggins gave us such a great brief to work on, and for trusting our team to come up with something unique, engaging and relevant to appeal to their target market.”
Nigel Lammas, Managing Director at Meller Braggins, said:
“We are delighted that our marketing requirements gave the talented team at Boxed Red an opportunity to flex their skills in design and creativity and deliver this award-winning, integrated campaign. We have benefited greatly from this activity and seen huge improvements in our website traffic and social media activity, and to have it recognised by the wider business community is extremely satisfying.”