Audio branding specialist PH Media Group has continued its fundraising success by raising £17,000 for charity.

As part of a year-long campaign carried out under the banner of its charity, PHMG Foundation, employees at the Manchester-based firm have been taking part in a number of adrenaline-fuelled initiatives to try and beat its fundraising target of £19,000.

Recent activities have included a skydive, an abseil down the Trafford Centre Bell Tower, a half marathon, a 10-kilometre military-inspired obstacle course and even a reverse bungee challenge.

Employees have also taken part in charity football and netball matches.

Last year, PH Media Group Foundation raised £32,000 after the company offered to double the final sum raised as long as staff reached the target of £16,000.

“Each year, our employees push themselves to the limit in order to raise the most money for charity – and in the most innovative ways too,” said Chris Berisford, Finance Director at PH Media Group.

“Given that we have already smashed last year’s target going into the last month of the year, we are more than confident that our upcoming events will help us reach £19,000.”

As part of their campaign, staff from the company will also be taking part in a pool tournament, a FIFA contest and a five and ten-kilometre run while a Santa Dash will bring the year’s fundraising activity to a close.

Charities for 2015 include Help for Heroes, Cystic Fibrosis, St Christopher’s Hospice, St Ann’s Hospice, GOSH, Ronald McDonald House, Christies, Shelter, Sparks, Meningitis Trust, Alzheimer’s Society and Macmillan.