Altrincham based agency, Falkon Digital are collaborating with two new clients for season 3 of The Jump, not content with just one fashion brand to be featured in the channel 4 program, Falkon are helping 2 companies get maximum exposure.
S’No Queen, designer thermals, and Siberian Chic, winter boots, have both been named official suppliers for the celebrity contest, the Jump.
The 2 brands are complimentary so although they appeal to the same market there is no conflict and the fashion items go well together. It is no surprise that they both have chosen Falkon to help them generate maximum exposure on a social media campaign to run alongside the show.
With celeb contestants such as Sarah Harding (a brand ambassador for Siberian Chic), Brian McFadden, Linford Christie, Dean Cain, Rebecca Adlington and many more well known names the show will generate a lot of exposure.
This year’s line up will be more exciting than the previous series’ and instead of nightly will be shown weekly on channel 4 every Sunday.
Falkon have worked closely with both brands to put together the best social media strategy and will be implementing it over the 8 weeks of the show.
Sadie Sherran, Director at Falkon said;
“Working with both brands has been fantastic; both S’No Queen and Siberian Chic have amazing products and we are lucky to have this platform to help us showcase this on top of the other work Falkon have been doing for the brands. When we found out both brands had been selected it made sense to combine resources for a more effective campaign.”
Both brands have had little notice, only finding out in January that their products had been selected; so a social media strategy had to be devised very quickly to be ready for the 31st January launch.