Flexing its PR muscles, integrated PR and creative agency, JAM has been appointed by JST Jodie to handle public relations activity and drive national, consumer awareness of the fitness and wellbeing supplement brand, developed by fitness guru and body builder, Jodie Marsh.

Jodie Marsh underwent an incredible two-month body transformation in 2009, and went on to win the International Natural Bodybuilding Federation Championships in 2012, all supported with her own JST Jodie range of supplements. She has become a fitness inspiration to women all over the UK, leading her to launch her personal range of lifestyle and weight management supplements available to both men and women interested in enhancing their fitness regimes.

JAM will carry out a strategic PR campaign, targeting national lifestyle, health, fitness and beauty press, with a key interest in women’s titles and undertake a targeted blogger outreach program.

JAM will be kicking off with a PR drive for the brand’s sleep aid supplement, SLEEPEX and the HEBEX skin supplement, along with launching the recently developed OMG Protein Bars. The agency will provide support around key events and promotional activity to drive sales and educate target audiences on the wealth of quality products JST Jodie has to offer.

Jodie Marsh, says: “JAM really understood the brand and our proposition so this feels like the perfect fit. The team really impressed us with its proven track record, delivering results with engaging, creative ideas and innovative campaigns. We were very much attracted to the team’s strategic approach, forward planning, its wealth of media contacts and overall enthusiasm for the products and the JST Jodie brand.”

Jaime Gee, MD at JAM, added: “The team is incredibly excited to be working with JST Jodie. It’s a great brand offering quality products. Our experience with consumer campaigns makes us a great fit for the brand, and being a fitness fanatic myself, I feel I can fully understand Jodie’s journey and bring a genuine passion for the products and the wider fitness industry.

“It’s been a great few months for the team, especially with winning Best Integrated Agency at the Talk of Manchester Awards at the end of last year and shortlisted for eight gongs in the PR Moment Awards 2016. And now with fantastic new client wins, 2016 is looking to be a highly successful year.”

JST Jodie joins JAM’s impressive client roster, which includes The Printworks, Argos for Business, Carl Kammerling International, EHL Ingredients and Tuxedo Money Solutions among others.