MediaCity-based b2b marketing agency Marketecture announces it has been appointed to work with Manchester Jazz Festival (mjf) to develop a new creative campaign to promote the festival for the second year running.
In 2015, Marketecture revamped the creative for Manchester Jazz Festival’s 20th anniversary, collaborating with Manchester School of Art to create a signature artwork then incorporating this into a new website, print assets and outdoor advertising. Building on this success, the agency has now begun work on a new creative concept and identity for the 2016 campaign to drive further year-on-year growth.
Manchester Jazz Festival’s Marketing Manager, Diane Herrod said: “We were really impressed with Marketecture’s creative approach last year, and the campaign saw great results, including a 218 per cent increase in online sales and a 184 per cent rise in income compared with 2014, so naturally we wanted to work with the agency again. We were struck by the team’s fresh ideas as well as their commitment to making the festival a great event for Manchester.”
Diane added: “The key focus with mjf has always been to engage with a wide and diverse audience. It is essential for us to reach out not only to jazz enthusiasts, but also people who may not have encountered or even considered jazz before, to get them to experience the variety of artists we bring to the festival here in Manchester. Marketecture’s brief will be focused on continuing to widen the appeal of the festival.”
The city’s longest running music festival and one of the leading jazz festivals in the UK, mjf is spread over multiple venues throughout Manchester city centre and will take place on 22nd – 31st July 2016.
Marketecture Managing Director, Michael Clark, said: “Manchester Jazz Festival is a fantastic celebration of music which showcases more than 400 local, national and international artists in iconic venues across the city. We are working closely with the festival organisers to refresh the creative across its print and digital assets, plus we’ll be providing ongoing marketing support in the lead up to the event.
“We are delighted to be working with Manchester Jazz Festival for a second year, supporting the UK’s leading jazz festival as it grows in recognition both in the UK and beyond. The whole agency team loves to have input into the festival brief – it’s a great opportunity to showcase our wider capabilities outside of b2b.”
For further information about Marketecture please visit www.marketecture.co.uk, call 0161 786 8040 or connect via twitter @MarketectureUK.