England international footballers Daniel Sturridge and Lucy Bronze went head to head at a Sainsbury’s store in Merseyside on 29th April where they took part in a unique contest to encourage families to submit their Active Kids vouchers into schools and clubs ahead of the redemption deadline on 12th July. 

Based on iconic TV show The Crystal Maze, Daniel and Lucy kicked off the activity at the Rice Lane store, where they were joined by children from Gwladys Street Community School, to mark the upcoming Active Kids voucher collection deadline.

With the clock ticking, the two footballers showed off their sporting skills for 25 minutes in the football-shaped dome, collecting as many vouchers as they possibly could ahead of the final whistle. Supported by their mini-teammates, Daniel and Lucy managed to collect a total of 1,500 vouchers to be donated to the school.

Daniel Sturridge and Lucy Bronze are ambassadors for Sainsbury’s Active Kids, alongside Team GB Paralympic heroes Ellie Simmonds and Jonnie Peacock. Both players are urging families to submit their Active Kids vouchers to their respective schools and clubs for them to redeem against sports and cooking equipment ahead of the deadline on 12th July. Vouchers donated to schools or community clubs can be exchanged for a wide range of sports and cooking equipment to help motivate and encourage children to lead healthier and more active lives.

Daniel Sturridge, Liverpool and England star, said: “Today has been a lot of fun, collecting so many Active Kids vouchers for Gwladys Street Community School and reminding families and schools to submit them before the deadline! I believe it is really important that all kids get the opportunity to get involved in sport whatever their background. Sport at school is the first step on an exciting journey, which could lead them from the playground to representing their country.”

Lucy Bronze, Manchester City and England international, said: “It’s fantastic to be involved with Sainsbury’s Active Kids, and to be able to encourage children to get involved in sport from a young age. We know so many families have been collecting vouchers in their local stores and we want to make sure they’re given in to schools and organisations as soon as possible ensure all sports and cooking equipment can be redeemed ahead of the deadline.”

Suzy Edwards, Active Kids Manager at Sainsbury’s, said: “Sainsbury’s is committed to making a real difference to the lives of young people by supporting children to eat well, move well and live well. We want to remind everyone to continue collecting, but once you’ve got your vouchers make sure you hand them in to schools ahead of the 12th July redemption date, to ensure they receive the most equipment possible, from goalposts to rolling pins.”

Since 2005, Sainsbury’s has provided over £160 million worth of equipment and experiences. This equipment allows children the opportunity to participate in activities such as cooking, martial arts and dance, encouraging them to lead healthier and more active lives from a young age.


To find out more about Sainsbury’s Active Kids go to: https://activekids.sainsburys.co.uk/