Qatar Airways will launch a luxury virtual reality experience at Waterloo Station on Tuesday, 1st November from 7.00am to 7.00pm, in partnership with live brand experience and event agency, Wolfe.

The activity at London Waterloo will include an A350 Business Class Seat Demo, showcasing the Qatar Airways Business Class product on the world’s newest aircraft the Airbus A350, as well as a full emersion video booth, allowing visitors to immerse themselves in the business class travel experience. There is an opportunity for visitors to win a luxury holiday for two to Doha, including Business class return flights and a three-night stay at the Warwick Doha Hotel, with a city tour.

Laura Wolfe, Managing Director of Wolfe said, “We are excited to be working with the in-house team at Qatar Airways to deliver such a ground breaking and exciting campaign. We trust that the activity will enable visitors to build a connection with the brand, based on the Qatar Airways level of service and quality of aircraft and destinations within the airline industry.”

Morena Bronzetti, Country Manager for Qatar Airways in the UK & Ireland added, “Qatar Airways is delighted to invite London commuters to experience the comfort and elegance of our Business Class seat and enjoy an immersive 360-degree video tour of the cabin interior using Google street view technology.”

Qatar Airways’ first daily regularly-scheduled Airbus A350 service to London Heathrow arrived in the United Kingdom on Sunday 30th October, as the airline introduced the state-of-the-art aircraft on the route, complementing the existing ‘best of fleet’ on its six daily flights from Hamad International Airport. The Qatar Airways Airbus A350 represents the pinnacle of modern aviation technology, offering enhanced benefits for both passengers and an environment that provides a unique and unrivalled experience.

Qatar Airways was the global launch customer for the Airbus A350 in January 2015 and currently operates 11 A350s, with a further 69 on order, across its global network.