Red-Fern Media has launched a new website for Salford-based FastPay as part of a £40,000 investment.

Manchester based digital marketing and web design agency Red-Fern Media has partnered with the company, which offers Direct Debit solutions for businesses, to transform their online presence.

The website overhaul includes a complete redesign, content rewrite, inspiring new imagery and a soon-to-be-launched blog section. It also includes details about helpful technologies offered by the company including API and Xero integrations.

The aim is to build on FastPay’s reputation as one of the UK’s leading Direct Debit service providers, attracting new clients and raising their profile as industry experts.

The digital revamp will also include a 12-month marketing strategy focused on educating businesses that want to streamline their accounting and payment processes.

This will involve developing detailed downloads such as how-to guides, articles and case studies that inform businesses how harnessing the power of Direct Debit can increase revenue and profitability.

Sean Redfearn, Director of Red-Fern Media, said: ‘The launch of the new site is just the start of our journey with FastPay. Our work doesn’t stop once a website has gone live.

‘We’re continuing to work closely with the FastPay team to further develop their digital and inbound marketing strategies. We’re making sure they’re easily found online, have a compelling and influential presence there and that ultimately they’re chosen by businesses looking for a Direct Debit solutions provider.’

Henry Kornbluth, Director at FastPay, said: ‘Our partnership with Red-Fern is a very important step for the company as we continue to embrace new technology and tick all the crucial digital boxes.

‘Everyone here is very pleased with the new website and excited to carry on working alongside such a dedicated and professional digital team. We’re looking forward to seeing some great results for the business.’