If you’re a smartphone user, you may be aware of just how handy mobile apps can be.

From shopping and online banking, to watching TV shows and booking flights, there’s an app for pretty much anything these days.

Customers are accustomed to downloading and using apps on a regular basis and this has become an extension to our mobile experience. In fact, this graph shows just how popular app downloads were in 2016, 2017 and also what’s predicted for 2021.

[Image: Business of Apps]

As this year draws to a close, we look at the main reasons why and how having an app for your business will improve sales in 2018. So if you don’t have a business app already, now is the time to start thinking about it.

Strengthen customer relationships

An app can help to build solid relationships as there is no barrier between the customer and the business owner. Including your company’s logo on your app will help customers remember your brand, increasing the chances of them opening your app.

Reward your followers

Gaining followers is one thing but it’s a whole other ballgame when it comes to maintaining them. By rewarding your followers for their loyalty, you are acknowledging their custom and this will make them want to return to your app in the future.

Referrals via social media

Having a feature on your app that allows your customers to post your business link to their social media profiles is an instant win. Digital word of mouth can be very persuasive and an app can enable you to enhance that.

Enhance customer engagement

Customers download an app because it helps them to quickly and easily navigate their way through your products and services. Having an app will give you the chance to promote these offers and services which will entice customers and increase sales.

Push notifications

Promote a product or service through push notifications so your followers are always up to date with your offers. This will help them feel involved in your business’ development and will generate more traffic to your app.

Encourage newsletter signups

Your followers will never miss an opportunity if you encourage them to sign up to your newsletter for events, discounts, new products and more. No matter where they are, they can simply click on your newsletter and be directed to your app for exciting updates.


Would you like more information about mobile app development in the North West? Huddled can help you out!