Boutique law firm, Brandsmiths, has announced a partnership with Manchester software company Korubu. The partnership will see Brandsmiths ensure Korubu and their clients maintain compliance with the General Data Protection Regulation (GDPR) and the ePrivacy Regulations in 2018.
What Is Korubu Guest Wi-Fi?
Korubu provides GDPR compliant guest Wi-Fi to clients in the hospitality industry. Its aim is to create easily-accessible guest Wi-Fi, which provides mutual benefits for both the venue and its customers. Existing Korubu clients include Greene King, Junkyard Golf and Almost Famous.
One of Korubu’s key benefits is that it provides venues with a simple, cost-effective way to access and utilise its customer data. The newest version of the software, launching March 2018, allows Korubu clients to set-up automated marketing campaigns that engage and reward their most loyal customers, as well as welcoming new customers to the venue to encourage repeat visits. The intuitive software platform also features a fully integrated SMS marketing platform, MailChimp API and optional birthday collection.
Chris Xavier, managing director of Korubu, said:
“GDPR is a current and key issue in the bar and restaurant industry. Our clients are looking for creative and compliant ways to collect and use customer data, whilst also adhering to the imminent legislation.
It is with this in mind that we have chosen to partner up with a specialist law firm such as Brandsmiths so that we can give our clients peace of mind that we are a fully compliant solution.”
Who Are Brandsmiths?
Brandsmiths is a law firm which specialises in data protection and intellectual property, and has helped a number of clients to achieve and maintain GDPR compliance in the run up to May 2018, when GDPR will finally come into force.
There is real concern that existing customer databases will no longer be compliant from May onwards, in particular when it comes to sending direct marketing. This has led to some high-profile businesses taking drastic action; Wetherspoons, for example, recently took the step of deleting its entire marketing database.
Jake O’Brien, Associate at Brandsmiths, commented:
“We are delighted to partner up with Korubu. They have an ambitious team who bring creative solutions to their client’s problems, so they fit perfectly with our values.
Brandsmiths already have an established practice in the food and drink industry, advising brands such as Lucozade, Manchester Three Rivers Gin and Gordon Ramsay.
We understand the key challenges facing the sector and are well-positioned to help Chris and his team in this project.”
As part of the Brandsmiths/Korubu partnership, Brandsmiths will work with Korubu to analyse the Korubu software’s data collection points and to put in place the necessary legal documents to ensure data is collected and used in a compliant way.
Brandsmiths will also provide direct assistance to Korubu’s clients to give them a bespoke solution, ensuring that they can make the most of the Korubu software and the data collected through it.
To find out more about Korubu, head along to the Northern Restaurant and Bar Show at Manchester Central on 20-21 March, stand E41, where Korubu is this year’s headline sponsor, or visit www.korubu.com
If you want to discuss GDPR compliance on a completely informal basis, please contact Jake O’Brien at email@example.com.