Accord Mortgages, the national mortgage lending arm of Yorkshire Building Society, has selected ClientsFirst to deliver the next phase in their Growth Series marketing.

ClientsFirst won the business following their successful pilot – a content marketing campaign promoting The Accord Growth Series, designed to provide brokers with a selection of bite-size guides, tips and videos focused on helping them grow their business.

The Macclesfield-based agency led a successful initial inbound campaign proving an ROI and has now been formally appointed to continue their work.

Speaking about the appointment, Jeremy Duncombe, director of intermediary distribution at Accord, said:

“We are delighted to continue working with ClientsFirst – they have proven they understand our market and I look forward to seeing them build on what they have achieved for us so far.”

The Growth Series will focus on seven key topics over the next few months, including how brokers can generate more leads and manage online reviews.

MD of ClientsFirst, Jon Pittham, said:

“We’ve had a very successful working relationship with Accord so far and it’s due to the team’s hard work and creativity that we have been given the opportunity to grow our remit.

“It’s an exciting period of growth for us. We are continuing to build on our profile as the ‘go to’ inbound agency in the professional services sector and looking forward to supporting Accord in delivering this next phase.”

For further information about ClientsFirst, visit www.clients-first.co.uk.

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