Manchester based Digital State Marketing (DSM) and Warrington head quartered IXIS have formalised their strategic partnership to offer clients a joined-up approach to digital marketing and web hosting.


The pairing’s first joint client is international wholesale energy provider, Uniper, a leading European energy producer with a global commodities trading business, Uniper operates in more than 40 countries. Together, they will tackle the 15,000 strong business’ objectives of delivering international SEO across its four operational territories – UK, France, Germany and Sweden.


DSM will handle the SEO, corporate digital training and management information reporting while IXIS will provide the hosting and web development services. The complex brief requires the SEO to be delivered in three languages to enable it to perform in all its markets.


Greg Cooper, CEO of DSM, commented:

“We’re thrilled to be working with IXIS in this way and delighted to be welcoming Uniper onboard as our first joint client. We’re well suited to enterprise level work and are looking forward to the project.”


Talking of the job’s complexities, Greg added:

“One of the key challenges for us is balancing the written content in three languages, on the same domain, with differing link topographies. Uniper’s recently evolved global corporate structure makes it an interesting job to undertake.”


IXIS’ director, Mike Carter, said:

“Our partnership with DSM comes at a really exciting time for us and adds another string to our bow. We manage large and often very intricate Drupal sites so our choice of partner is strategically vital.”


The work was kickstarted by Digital State with a workshop in Birmingham, which was attended by representatives from Uniper’s four main territories.


Mark Piatkowski, domain architect at Uniper, commented:

“We were really impressed with DSM and IXIS’s credentials. The way they have grasped the brief has been very well considered to date so we’re confident they will help us achieve our digital aims throughout 2018 and beyond.”