Independent Travel Counsellors who are based at Trafford Park are about to embark on their most ambitious fundraising project to date with a 23 hour Telethon raising money for North West charity Reuben’s Retreat.


The global travel company, which operates in seven countries, will begin their broadcast on 9th October via their very own internal TV Channel TCTV. Broadcast to over 2000 Travel Counsellor business owners and support team colleagues both in the UK and across the world, the Telethon aims to raise £23,000 in 23 hours for their charity partner. The Comic Relief style event will see employees from all sections of the company come together in a series of fun shows designed to get viewers texting to donate as well as inspiring them to become involved in future fundraising. From ‘Wake up to Zumba,’ Travel Counsellor Bake Off, Blind Date as well as a special appearance from TV presenter Vernon Kay, the entertainment format will be interspersed with key messages about the charity with appearances from Nicola Graham, the charity’s founder, Travel Counsellor support team, families who have been helped by Reuben’s Retreat and an interview with the charity’s Patron, actress Julie Hesmondhalgh.


Reuben’s Retreat is a charity close to the company’s heart and was the perfect choice as the firm’s charity partner. Reuben Graham, who the charity was formed in memory of, is the son of Nicola and Mike Graham who have worked within the travel industry throughout their careers – in fact Mike now works at Travel Counsellors and will appear in the Telethon.


The charity was founded in August 2012 by Nicola Graham after the family tragically lost their youngest son Reuben to a rare brain tumour – he was just 23 months. Determined that his death would not be in vain, Nicola wanted to help other families who found themselves in the same devastating circumstances and so Reuben’s Retreat was set up to help families with children with terminal or life-limiting illnesses relax, recharge , remember and rebuild. As well as Reuben’s Retreat, which is situated in Glossop to provide respite for families, the charity also reaches out to people from across the UK and has so far delivered support for over 600 individuals.


Nicola Graham, founder of Reuben’s Retreat comments:


‘Since Reuben’s passing, the travel industry has been a huge support to our family and it’s overwhelming that not only have Travel Counsellors chosen us as their charity partner but that they have taken their fundraising efforts to such a huge audience getting their whole company involved. We are forever grateful to them and cannot wait to be a part of what will be an exciting 23 hours. 23 is a very significant number to Reuben’s Retreat as that is how long we shared with our gorgeous boy and we are delighted that Travel Counsellors not only support us 100% but that they understand and know what we are trying to achieve and are able to truly match our vision with their own inimitable style.’


 Karen Morris, Operations Director at Travel Counsellors adds:


“Reuben’s Retreat is such an amazing and important charity that is very close to our hearts at Travel Counsellors. As a company we are focused on supporting Nicola and the team in achieving their vision with the retreat and the work they do to support so many families across the UK. Alongside the numerous fundraising initiatives our people do for Reuben’s we wanted to do something a little more unique and representative of who we are as a business, enabling all our 2000 plus people across seven countries to get involved. So we will be using our internal webcast channel – TCTV – broadcasting live for 23 hours with content that will make people laugh, cry, sing, dance and hopefully donate to this truly life changing cause, whilst showcasing the personal and powerful culture we have here at Travel Counsellors.”