PHOTO CAPTION – Jonty Castle with the ATTAIN Digital team – Jackie Salt, Helen Caddock and Stuart Gent.

A Wigan-based creative, data and marketing agency has become the first official sponsor of a new podcast launched by Championship football club, Wigan Athletic.

ATTAIN Digital are now the official sponsors of the club’s weekly podcast ‘Latics Listen’, which gives fans behind-the-scenes insight into the players, the management and the season’s fixtures with exclusive interviews.

Commercial Manager for ATTAIN, Jackie Salt, said: “As a proud Wigan business we are really excited to back our local football club.

“Our commitment to the community in which we work has spanned a range of projects, from supporting the Wigan Youth Zone enterprise programme, launching a women in business network and hosting skill seminars for business owners – so it is great to add a sporting element to our support.

“We have members of staff who are lifelong Latics fans, so it is brilliant to align our promotional activity with a club that means something special to us as a team.”

Since the podcast’s launch at the start of the 2018/19 season, more than 20 tracks have been created, with 120 followers on SoundCloud and the highest listened to track at 2385 plays is with Emile Heskey.

The podcast aims to keep listeners up-to-date with news, views and feature with Latics personnel from ex-players and managers to the current squad, and fans.

Jonty Castle, Head of Business Development and Customer Experience for Wigan Athletic, added: “The launch of Latics Listen, the club’s official podcast, has gone extremely well, creating new, engaging content for our fan base. We are delighted to welcome Attain Digital onboard as a club partner and look forward to working closely with them over the course of the season.”

For more information on ATTAIN Digital, visit www.attain.uk.com and listen to the podcast here.