Creative Allies, the North’s first Freelance Creative Network, is putting heart and soul into the freelance revolution, as new statistics highlight the rise in more creatives choosing to embrace self-employed status. 

And research from IPSE – The Association of Independent Professionals and the Self-Employed – reveals that over the past 10 years there’s been an increase of professionals leaving their full-time employment to go freelance, with 28% making the move in the North West and a 36% hike across Yorkshire. 


The wave of more freelancers has been predicted by those in the creative industry for some time. “It was only a matter of time that such statistics came to light,” says Director of Creative Allies, Pavan-Riyat Ward. “They reflect that the creative freelance market in the North is more vibrant than ever and I believe it will flourish and grow even more,” Pavan continues. 


“Over the past three months alone, we’ve noticed agencies and big brands are hiring fewer permanent positions and our clients are opting to take much more creative work in-house. That said, they still have more specialisms to cover, so these clients are plugging any knowledge gaps with freelancers – which makes perfect sense,” she adds.


Award-winning Creative Allies was set-up in April this year and is now taking the Advertising and Marketing industry by storm. With 200 highly talented creatives on the books so far – across a broad spectrum of creative disciplines, this is one of the largest virtual creative departments in the North and the firm has just won their first accolade being awarded Best Freelance Creative Network 2019 by CV Magazine.


Pavan Riyat-Ward, her husband Creative Director Rick Ward and daughter Polly – who is also a highly experienced Industry professional – adds, “Anyone in the creative industry hoping to go freelance, should learn from our insight that business is booming in the North.”


The team at Creative Allies is dedicated to offering bespoke talent to clients and personally interview every single person on their network, to ensure that they’re the best. 

Pavan explains: “This week we’ve introduced our Allies to each other during a celebration at our Leeds office and we’re making headway opening up the Manchester and Leeds corridor, by introducing agencies and clients to freelancers that they probably didn’t know existed before. We’re prouder than ever to have our business set-up by creatives, for creatives.”