Seddon provides end to end integrated property services for customers across the North West and Midlands regions. But, despite being highly regarded and established in their industry, with a wealth of client and company successes, their brand did not reflect their achievements, journey or unique culture.

They carried out a repositioning process, which gave them a strong foundation for communicating their proposition, values and story; and needed a website that would live up to it, as well as perform for them commercially.

Absolute undertook a scoping exercise to understand exactly what the business required, and designed a bespoke solution on their purpose-built CMS, Absolute Control.

“Absolute Control means that there is no need for Seddon to compromise on anything. The platform provides long-term flexibility and is built for what they need now, whilst setting up their business for growth” explains Chris Hodgen, MD, Absolute.

The new website is easily customisable, intuitive, and reflective of the brand personality and business expertise. It enables Seddon to share and optimise high quality, rich content to relevant audiences, and guides users through a seamless and engaging experience.

“We knew that our existing website wasn’t fit for purpose, and needed something that would future-proof our digital strategy, as well as ensure our brand continued to stand out in the industry. Building the site using Absolute Control gave us the flexibility to design exactly what we wanted, and what we knew was right for our customers. We are extremely proud of what the team at Absolute have achieved”. {Sally-Ann Smith, Seddon}.