The MD of North-West-based Youles Motorcycles, Philip Youles, has undertaken a gruelling motorbike ride the length of the country … in a single day! Philip joined 25 other riders on the ‘Longest Day Up’ 1024-mile charity motorbike ride from Lands’ End to John O’Groats in the Summer of 2019 which raised over £40k for Cancer Research.

This was the seventh edition of this unique charity fundraiser, which takes place from sunrise to sunset on the longest day of each year (June 21st 2019).

The event tested riders to their limits with the requirements that the bikes should cost no more than £300 to buy and prepare, no laws should be broken during the ride (namely speed restrictions!) and they must precisely follow a route prepared by the event organiser.

These price restrictions meant that the riders were using all their motorcycle maintenance and repair expertise to coax their bikes across the finish line.

Philip Youles is the Managing Director of Youles Motorcycles, a motorcycle and scooter dealer with showrooms in Blackburn & Manchester, and was taking part in the event for the first time in 2019. Philip managed to complete the ride in a time of 19h 44 mins, personally raising £1386 for the charity.

Philip said of the event:

“I enjoyed the ride and loved being in the saddle all day. We saw parts of the country I’ve never seen before. The bike ran beautifully but the last couple of hours but it was a real mental challenge to keep going.”

“I was delighted with the amount of money we managed to raise for Cancer Research, and I look forward to supporting the event again in the future.”

The ride is scheduled to take place again on the longest day of 2020, June 21st.