has launched a new campaign highlighting the risks of CVS and excessive screen use among British workers.

Computer Vision Syndrome (CVS), or screen fatigue, is on the rise with the average British office worker now spending up to 85% of their day staring at pixelated screens1.

Computer Vision Syndrome (CVS) is caused by looking at a computer or other display device for prolonged, uninterrupted periods of time. Because screen pixels constantly refresh, eyes are always having to refocus which results in eye muscles becoming fatigued.

It is also proven that people blink less frequently when staring at a screen for long periods, which causes eyes to dry out and in some cases can result in blurred vision. Glasses wearers that have incorrect or an out of date lens prescription can also be more susceptible to CVS.

Symptoms of CVS include eyestrain, headaches, blurred vision, dry eyes and neck and shoulder pain. These effects can also impact on productivity in the workplace.

As a world-leading innovator in spectacle lens technology, is advising screen users to:

– follow the 20:20:20 rule. Every 20 minutes, look at something 20 feet away for 20 seconds.

Or take part in eye yoga. Look to the left, hold the position, repeat looking right. Look up, hold the position, repeat looking down. Repeat four times, closing your eyes and relaxing in between.

– take regular breaks from screens and to go outside. Looking at objects in different distances and in natural light can be beneficial for your eyes and sight.

– have regular eye tests. Eyes should be examined every two years as routine; many eye problems will be detected this way – the earlier problems are identified, the easier they will be to rectify.

– use specialist computer lenses, like Eyezen lenses with DualOptim technology, designed to prevent or reduce eye strain or visual fatigue. Different waves lengths of light, such as Ultraviolet and Blue-Violet light, can also cause premature eye ageing. Eye Protect systems embedded into lenses can also filter out Blue-Violet light.

Dr. Andy Hepworth from comments: “While computer vision syndrome and digital eyestrain is on the rise, it’s not a permanent vision problem, but something that can be controlled with some simple changes in behaviours.

“We know high levels of digital usage is not going away – in fact a recent screen time survey showed most Brits do not intend to reduce the amount of time spent staring at screens; therefore it makes sense to be aware of the need to utilise new products better suited as lifestyles change.

“While our scheme encourages people to “look up” and give their eyes a rest, which in turn will also help with their concentration and day to day mental health, we’re also offering a solution with innovative lenses. Our latest innovative solutions can rectify specific problems caused by heavy usage of digital technology.

“We recognise every person is an individual and the lifestyle choices they make day to day will affect their eyesight.  By encouraging people to following the 20:20:20 rule and refreshing eyes during the day, we hope to promote better eye health within UK businesses.”