Dan from The Botanist came in for a huddled interview and talked to us about what it’s like being a Sales and Events Manager in Manchester.


Dan Shidlow – The Botanist Transcript

What’s your name, position and where do you work?

I’m Dan, I work for the New World Trading Company, I’m a Sales and Events Manager. Currently, I look after The Botanist on Deansgate, Alderly Edge and Knutsford.

Describe your business in one sentence.

So, we are a pub brand that have multiple sites across the UK.

What separates you from the competition?

So we offer our guests botanical cocktails, we have a hand selection of gins, we also have over 80 bottled beers, we have food that is from the barbeque, the rotisserie and the deli board style food. We also have a real home from home atmosphere and great private spaces that can be hired.

What have been the highlights of your company so far?

The highlight for me personally as a sales and events manager is we had a Guinness World Record for the largest gin tasting across multiple sites which we won back in March or February. And also we had a month in September that was to raise money for Barnardo’s and we raised over £35,000 for charity.

What qualities are needed to succeed in your industry?

I think it’s important as a sales and events manager to be personable, you’ve got to be approachable and you’ve got to also deliver with your events or building relationships just so you can build trust with your clients.

Why do new businesses choose Manchester?

I think new businesses choose Manchester because it’s a fantastic city with lots of opportunities.

Who are some local companies you would recommend?

With The Botanist we do work with a lot of local companies, whether it’s through business or leisure so it would be pretty impossible to choose one but we do kind of try and support as many companies locally as we can.


Who do you think are the most influential people in the local business scene?

I’d say, in hospitality the late Tim Bacon is still very influential with his inspirational legacy that he’s left on.

Do you have any advice for new businesses in Manchester?

So know exactly where you’re going to fit into the Manchester market, know your audience and know exactly what’s going to make you unique.

What’s the main benefit of working in Manchester?

I’d say it’s forever expanding, it’s just getting bigger and it’s got great transport links. Kind of… coming up.

Where are your favourite places to eat and drink in Manchester?

Other than The Botanist, I’d probably go for The Oast House, just because it’s really good in summer and it’s also great in the winter in the teepees.


I’m Dan Shidlow from The Botanist and this was huddled.


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