We interviewed Duane Cormell from legal recruitment company, Realm Recruit, where he discussed the highlights of his business and how to be successful in recruitment.


Duane Cormell – Realm Recruit Transcript

What’s your name, position and where do you work?

I’m Duane Cormell and I’m a Director at Realm Recruit.

Describe your business in one sentence.

We’re legal recruitment specialists with a regional focus most notably within the wider North West area and even more specifically than that in Manchester.

What separates you from the competition?

Think that would be our willingness to embrace technology coupled with our holistic approach to recruitment. We’ve many service offerings but I think the one that exemplifies that point the most is probably our round resource service. At it’s core, it’s a candidate delivery and assessment portal which allows our clients to access a variety of information about any given candidate. In addition to their CV, they get video profiling, psychometric testing and key competency questionnaires that they access on their phones, laptops, tablet devices and I think why that’s important is because that combination of tools has been shown to improve retention rates and ultimately ensure that any given hire is more likely to be a successful hire.

What have been the highlights of your company so far?

We’re still in our relative infancy so I think it would be difficult to look past our launch back in November of last year. But another high point, I guess, has been earlier on in this year and springtime, we made several internal hires and I think the fact that we were able to do that really showed me that we’re definitely on the right track. So that was a personal highlight.

What qualities are needed to succeed in your industry?

I think to be successful in recruitment you’ve got to have perseverance and tenacity. Anyone that’s worked in recruitment will know that things don’t always go to plan. And even when you think they’re going to plan, quite often, they might not be. So you definitely need to be able to take hold of the situation and persevere through. But also I think it’s important to be confident, have good communication skills because ultimately, people are putting their career in your hands so you need to be able to convince them that you’re able to do a good job but more than that, to actually be able to perform and do a good job for them.

Why do new businesses choose Manchester?

I think there’s several reasons why any new business might choose Manchester. We’ve heard an awful lot about the Northern Powerhouse but when you actually look at the facts, it’s a given that the economy in Manchester has been growing an awful lot in recent years. There’s also a very nice talent pool, you only need to look at the universities here and you’ll see that we have one of the largest student populations of any major city in Europe. So there’s a constant stream of top talent coming out of those universities into graduate positions. And I guess there’s also this kind of unquantifiable buzz, an atmosphere about the city that makes it a great place to live and work.

Who are some local companies you would recommend?

I think I’m obliged, although I’m actually more than happy, to recommend Periscope Works. We, actually, are partnered with Periscope Works and we’re able to offer career coaching and management services through them. I then also have to give a mention to Forever Manchester. I’m an ambassador for the charity so it’s no surprise that I’d be recommending them, but actually they do a huge amount for communities within Greater Manchester and I really think it’s very difficult to understate the importance of the work that they do.

Who do you think are the most influential people in the local business scene?

I’m sure most people would probably say Sir Howard Bernstein. He’s had a massive influence in this city but given that I’m coming at this from a legal standpoint, it’s hard to not give a mention to Joy Kingsley. She’s been a mainstay of the legal profession here for some time and has achieved an awful lot both during her time at Pannone and now at JMW. But actually if you ask any lawyer in the city or anybody in anyway related to the legal profession, they’ll definitely know of Joy and I think that speaks volumes for the influence that she’s had.

Do you have any advice for new businesses in Manchester?

I think it’s massively important not only to be ambitious but be bold with your ambitions. Things probably won’t go as you expect them to and there will be hurdles along the way that you’ll need to overcome. So, yes, ambition is fine but I think you need to be bold and make sure that you power through and see those ambitions through to fruition. But actually, I think, more than anything else, if you see a gap in the market I think I would advise you to grab it with both hands and take it for all you can.

What’s the main benefit of working in Manchester?

I  think i probably touched upon this in an earlier question but I would probably say it is the variety of opportunity. From an employers perspective, you’ve got that huge talent pool, not only coming through from the graduates coming through the universities, but the wider group of job seekers here, young professionals at large to choose from. But from the other side of the fence, if you are a job seeker or a graduate, you’ve got a huge number of industries and successful and vibrant industries at that to choose from and great companies to work for across the city.

Where are your favourite places to eat and drink in Manchester?

I have to confess, I’m not really one for fine dining so I’d probably go for pub food over finer food anytime and because of that the Wharf is probably my favourite place to eat. Quite happy to have a drink there too but if I was pushed on it, I’d probably say my favourite places to have a drink are The Marble Arch pub or The Gas Lamp pub as well for that matter.

Thank you for watching I’m Duane Cormell from Realm Recruit and this was huddled.

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