Grace from norma&dorothy paid us a visit to talk about her thriving rustic wedding stationery brand, why passion is a key factor for all business types and how Manchester is the perfect place for any startup company.


Grace Sherriff – norma&dorothy Transcript

What’s your name, position and where do you work?

My name is Grace Sherriff. I’m the founder and creative director at norma&dorothy.

Describe your business in one sentence.

norma&dorothy create handcrafted, rustic-inspired wedding stationery and greetings cards.

What separates you from the competition?

What separates norma&dorothy from the competition is that we genuinely care about our customers and have a huge passion for the product that we sell.

What have been the highlights of your company so far?

The highlight of the company has been growing from just myself to a team of 30 including myself and a fellow business partner. It’s been an amazing experience hiring a growing team of talented creative people which in turn has meant we have outgrown four offices in just 18 months, which has been like a really fast whirlwind but it’s been amazing.

What qualities are needed to succeed in your industry?

To succeed in the wedding industry, you firstly need to be hugely passionate about the product. And secondly, you need to have an absolute drive to create amazing customer service.

Why do new businesses choose Manchester?

Manchester is both a great place to live and to work. It’s quite a small city so you can live within walking distance of your office which I think creates a better quality of life. There’s also so many different areas to Manchester so if you’ve got more of a creative business there’s sort of like real sections of Manchester that are great to set up such as the Northern Quarter which is where we’re based.

Who are some local companies you would recommend?

At norma&dorothy we absolutely love Federal Cafe. Our office is just a few floors above the coffee shop and they actually opened the week that we moved into our office so we’ve kind of seen the company grow and I think on TripAdvisor they’re one of the top coffee shops in Manchester and it’s been great to see them develop as well alongside us at the same time.

Who do you think are the most influential people in the local business scene?

Someone we’ve been hugely influenced by in our business has been local businessman Dominic Beardwell. He runs No Chains, also Foundation Coffee and a gym just in Castlefield and he’s been a great source of information when we were setting up and it’s so good as a startup to have someone to ask questions to and run ideas by and get advice just on everyday business situations really.

Do you have any advice for new businesses in Manchester?

Be prepared to work really long hours, be really passionate about the service and the product that you create and try and work with as many like-minded people as you can.

What’s the main benefit of working in Manchester?

I think Manchester is a great place to both live and work. The people are really friendly and also there’s a real industrial feel to the city and I think people are generally willing to work hard, a city full of worker bees.

Where are your favourite places to eat and drink in Manchester?

My favourite places to eat? Anywhere there’s Asian food. Chow Freya is probably my favourite and we go for all our Christmas Do’s at Chaophraya. The Corn Exchange development has been great for adding new restaurants in the city. A favourite of mine’s Mowgli. To drink? Anywhere that serves nice wine so Salut Wine Bar or Hanging Ditch.

Have you got any final words?

I guess I’d like to finish on the point that Manchester really is a great place to work and live. It’s a really creative, friendly city and it’s the perfect platform to launch a startup company

Thank you for watching I’m Grace from norma&dorothy and this was huddled.

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