Kelly White, Managing Director from Red Cow Media dropped into the huddled office to explain her views on doing business in the North West, why you need to have passion for what you do and how to stand out from the crowd.


Kelly White – Red Cow Media Transcript

What’s your name, position and where do you work?

Hi, I’m Kelly. I’m Managing Director at Red Cow Media.

Describe your business in one sentence.

So we’re an online marketing agency and we specialise in search engine marketing so SEO, pay-per-click, retargeting, social media.

What separates you from the competition?

So a couple of things. We’re multi-award winning now, we’re also shortlisted finalists for a couple more this year which is great. 2016 seems to be the year of awards! We don’t have account managers, so the client liaises directly with the person doing the work to eliminate any frustration and we’re number one for ‘SEO Manchester’.

What have been the highlights of your company so far?

Probably moving into our new office or winning the awards. It would be one or the other, I couldn’t really choose.

What qualities are needed to succeed in your industry?

I think most of all you need  to be passionate and you need to really believe in what you’re doing. There’s no point in coming into any industry unless you really enjoy it so I was supposed to be intended for law, didn’t really work out like that, bit of a 360 turn. But you really, really need to be able to enjoy what you do so you can focus on progressing yourself. You also need to be quite determined. It’s a competitive industry and if you take knocks personally then you’re not going to succeed. And I think also you need to be very self-motivated so we really look for people when we’re hiring who are very intuitive and pick things up very quickly.

Why do new businesses choose Manchester?

Again, I think there are a couple of reasons. So, you’ve obviously got London and Manchester’s now becoming the second city I think particularly within our sector within digital there’s kind of a community and a hub where it’s kind of a known entity in Manchester where people can come to in other business sectors to look for digital services. So that’s probably the main thing that attracts people to being in Manchester now.

Who are some local companies you would recommend?

Between all of our clients, the services that we use and the relationships that we’ve built up over the last couple of years, I couldn’t choose to be honest. There are so many really good ones.

Who do you think are the most influential people in the local business scene?

The people who influence me and who make me driven within my business are the people that are in there everyday.

Do you have any advice for new businesses in Manchester?

The main thing again would be focus on something that you’re passionate about. Don’t go into an industry because you think it’s particularly lucrative, because you think that you’re going to get the most back from it. That’s not what it should really be about. If you focus on something you are passionate about and something you truly enjoy, that’s when your business will take off and it’s for all the right reasons.

What’s the main benefit of working in Manchester?

The food! Food and drink – obviously.

Where are your favourite places to eat and drink in Manchester?

It depends what mood I’m in, but I really like San Carlo, the first San Carlo, not the new one. I really like Fazenda. Tattu. They’re probably top on my restaurants. For drinks, I’m still going to lean towards the Alchemist, although it’s kind of changed feel a bit with the expansion.

Thanks for watching I’m Kelly White from Red Cow Media and this was huddled.

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